Living in Evans, GA during Masters® week feels busier, more active, and more valuable from a short-term rental perspective—but for the other 51 weeks of the year, Evans is a calm, family-focused community with a strong everyday lifestyle.

You get a temporary surge of energy and opportunity… without sacrificing long-term livability.

Sherry Sanders is a real estate agent in Evans, GA helping buyers understand how seasonal events like the Masters® impact daily life, home values, and investment potential in Columbia County.

What Happens in Evans During Masters® Week

Even though the tournament is held in Augusta, Evans feels the impact.

You’ll notice it right away.

Increased Traffic and Activity

During Masters® week:

• More traffic on major roads

• More visitors staying in Evans neighborhoods

• Restaurants and shops are busier than usual

But compared to Augusta, Evans still feels more residential and manageable.

Short-Term Rental Opportunities

This is a big one for homeowners.

During Masters® week:

• Homes in Evans can command premium rental rates

• Properties near Evans Towne Center Park and central areas are especially attractive

• Many homeowners rent out their property for the week

This creates a unique income opportunity that doesn’t exist in most markets.

Higher Visibility for the Area

The Masters® brings national and international attention to the CSRA.

For Evans, that means:

• Increased interest from out-of-town buyers

• More people discovering the area

• Long-term demand staying strong

What Living in Evans Feels Like the Rest of the Year

Once Masters® week ends…

Evans goes back to what it’s known for.

Quiet, Family-Focused Lifestyle

Most of the year, Evans feels:

• Peaceful and residential

• Centered around families and schools

• Consistent and predictable

This is a big reason people choose to live here instead of Augusta.

Community Life Around Evans Towne Center Park

Outside of Masters® week, the energy in Evans comes from local events.

Around Evans Towne Center Park and the Lady A Pavilion, you’ll find:

• Concerts and community gatherings

• Outdoor activities for families

• A steady, local-driven lifestyle

It’s active… but not overwhelming.

Easy Access to Clarks Hill Lake

For many residents, the real “lifestyle highlight” isn’t the Masters®…

It’s Clarks Hill Lake.

The rest of the year, you get:

• Weekend boating and fishing

• Outdoor recreation

• A slower, more relaxed pace

This balances out the short burst of activity during Masters® week.

How This Impacts Home Values in Evans

The Masters® has a subtle but important impact on the market.

Entry-Level Homes ($200,000 – $400,000)

• Strong demand year-round

• Additional appeal due to rental potential during Masters®

Mid-Range Homes ($400,000 – $600,000)

• Most popular for short-term rental during tournament week

• High demand from relocating families

Luxury Homes (Above $600,000)

In communities like:

• Bartram Trail

• Jones Creek

• Riverwood Plantation

• Premium rental opportunities during Masters®

• Strong long-term appreciation tied to location and lifestyle

Ft. Gordon and Year-Round Stability

One of the reasons Evans stays stable outside of Masters® week is Ft. Gordon.

It provides:

• Consistent buyer demand

• A steady flow of relocations

• Market stability beyond seasonal events

So while the Masters® adds a spike…

Ft. Gordon keeps things steady year-round.

The Biggest Difference: Temporary vs. Everyday Life

Here’s the simplest way to look at it.

During Masters® Week:

• Busier

• More traffic

• Higher short-term income potential

The Rest of the Year:

• Calm

• Family-oriented

• Community-driven

Most residents enjoy the contrast.

You get one exciting week… and 51 weeks of livable, predictable life.

Are There Any Downsides?

To keep it honest:

During Masters® week:

• Traffic can be heavier

• Restaurants and stores are more crowded

• Some neighborhoods feel busier than usual

But it’s temporary—and many homeowners see it as a benefit, not a drawback.

So… Is Living in Evans During Masters® Week a Good Thing?

For most people, yes.

You get:

• A short-term boost in activity and opportunity

• Increased home value visibility

• A unique lifestyle advantage

Without giving up:

• Peaceful daily living

• Strong schools in the Columbia County School District

• Access to Evans Towne Center Park and Clarks Hill Lake

Final Thoughts

Living in Evans, GA gives you the best of both worlds.

One week of excitement and opportunity during the Masters®…

And the rest of the year, a stable, family-focused lifestyle that makes people stay long-term.

Have more questions about real estate in Evans, GA? Contact Sherry Sanders, your local expert at 1-706-877-7005 or visit https://sherrysandersrealtor.com/