How Does Living in Evans, GA Compare During Masters® Week Versus the Rest of the Year?
Living in Evans, GA during Masters® week feels busier, more active, and more valuable from a short-term rental perspective—but for the other 51 weeks of the year, Evans is a calm, family-focused community with a strong everyday lifestyle.
You get a temporary surge of energy and opportunity… without sacrificing long-term livability.
Sherry Sanders is a real estate agent in Evans, GA helping buyers understand how seasonal events like the Masters® impact daily life, home values, and investment potential in Columbia County.
What Happens in Evans During Masters® Week
Even though the tournament is held in Augusta, Evans feels the impact.
You’ll notice it right away.
Increased Traffic and Activity
During Masters® week:
More traffic on major roads
More visitors staying in Evans neighborhoods
Restaurants and shops are busier than usual
But compared to Augusta, Evans still feels more residential and manageable.
Short-Term Rental Opportunities
This is a big one for homeowners.
During Masters® week:
Homes in Evans can command premium rental rates
Properties near Evans Towne Center Park and central areas are especially attractive
Many homeowners rent out their property for the week
This creates a unique income opportunity that doesn’t exist in most markets.
Higher Visibility for the Area
The Masters® brings national and international attention to the CSRA.
For Evans, that means:
Increased interest from out-of-town buyers
More people discovering the area
Long-term demand staying strong
What Living in Evans Feels Like the Rest of the Year
Once Masters® week ends…
Evans goes back to what it’s known for.
Quiet, Family-Focused Lifestyle
Most of the year, Evans feels:
Peaceful and residential
Centered around families and schools
Consistent and predictable
This is a big reason people choose to live here instead of Augusta.
Community Life Around Evans Towne Center Park
Outside of Masters® week, the energy in Evans comes from local events.
Around Evans Towne Center Park and the Lady A Pavilion, you’ll find:
Concerts and community gatherings
Outdoor activities for families
A steady, local-driven lifestyle
It’s active… but not overwhelming.
Easy Access to Clarks Hill Lake
For many residents, the real “lifestyle highlight” isn’t the Masters®…
It’s Clarks Hill Lake.
The rest of the year, you get:
Weekend boating and fishing
Outdoor recreation
A slower, more relaxed pace
This balances out the short burst of activity during Masters® week.
How This Impacts Home Values in Evans
The Masters® has a subtle but important impact on the market.
Entry-Level Homes ($200,000 – $400,000)
Strong demand year-round
Additional appeal due to rental potential during Masters®
Mid-Range Homes ($400,000 – $600,000)
Most popular for short-term rental during tournament week
High demand from relocating families
Luxury Homes (Above $600,000)
In communities like:
Bartram Trail
Jones Creek
Riverwood Plantation
Premium rental opportunities during Masters®
Strong long-term appreciation tied to location and lifestyle
Ft. Gordon and Year-Round Stability
One of the reasons Evans stays stable outside of Masters® week is Ft. Gordon.
It provides:
Consistent buyer demand
A steady flow of relocations
Market stability beyond seasonal events
So while the Masters® adds a spike…
Ft. Gordon keeps things steady year-round.
The Biggest Difference: Temporary vs. Everyday Life
Here’s the simplest way to look at it.
During Masters® Week:
Busier
More traffic
Higher short-term income potential
The Rest of the Year:
Calm
Family-oriented
Community-driven
Most residents enjoy the contrast.
You get one exciting week… and 51 weeks of livable, predictable life.
Are There Any Downsides?
To keep it honest:
During Masters® week:
Traffic can be heavier
Restaurants and stores are more crowded
Some neighborhoods feel busier than usual
But it’s temporary—and many homeowners see it as a benefit, not a drawback.
So… Is Living in Evans During Masters® Week a Good Thing?
For most people, yes.
You get:
A short-term boost in activity and opportunity
Increased home value visibility
A unique lifestyle advantage
Without giving up:
Peaceful daily living
Strong schools in the Columbia County School District
Access to Evans Towne Center Park and Clarks Hill Lake
Final Thoughts
Living in Evans, GA gives you the best of both worlds.
One week of excitement and opportunity during the Masters®…
And the rest of the year, a stable, family-focused lifestyle that makes people stay long-term.
Have more questions about real estate in Evans, GA? Contact Sherry Sanders, your local expert at 1-706-877-7005 or visit https://sherrysandersrealtor.com/
