How Close Is Columbia County to the Masters® Tournament, and Does It Affect Home Prices in Evans or Martinez?
Here’s the simple answer:
Columbia County (Evans and Martinez) is about 10–25 minutes from Augusta National, and yes… the Masters® absolutely impacts home prices, demand, and long-term value.
But it’s not just about one week in April. The influence is bigger than most people realize.
How Close Is Columbia County to Augusta National?
Augusta National (where the Masters® is played) sits just across the Savannah River from Columbia County.
Typical Drive Times:
Martinez: 10–15 minutes
Evans: 15–25 minutes
Grovetown: 20–30 minutes
Appling: 25–40+ minutes
Most routes run through:
Washington Road (main corridor to the course)
Furys Ferry Road (popular alternate route)
👉 This proximity is a major reason buyers choose Columbia County over other nearby areas.
Why Buyers Specifically Target Evans and Martinez
When people come into town for the Masters®, they’re not just looking for hotels… they’re looking for houses.
Evans
Master-planned communities like Riverwood Plantation and Bartram Trail
Close to shopping, dining, and events
Easy access to Washington Road
Martinez
Even closer to Augusta National in many cases
Established neighborhoods with larger lots
Strong rental demand during Masters® week
👉 Both areas hit the sweet spot of location + accessibility + livability.
Does the Masters® Actually Affect Home Prices?
Yes… and in a few different ways.
1. Short-Term Rental Income Potential
During Masters® week:
Homes in Evans and Martinez can rent for $3,000 to $10,000+ for the week
Larger or updated homes can command even more
This creates:
👉 Extra income potential
👉 Increased buyer interest from investors
2. Increased Demand (Year-Round)
Even outside of tournament week:
Buyers know the area has global visibility
Executives, investors, and second-home buyers target the area
This keeps:
👉 Demand steady
👉 Inventory competitive
3. Higher Perceived Value
The Masters® adds a “prestige factor” to the Augusta area.
For Columbia County, that means:
Homes near Evans and Martinez are seen as more desirable
Neighborhoods hold value better over time
Buyers are willing to pay a premium for location
How This Impacts Different Price Points
Entry-Level ($200,000 – $400,000)
Strong demand from local buyers + investors
Rental potential still exists, especially in Martinez
Mid-Range ($400,000 – $600,000)
Sweet spot for Masters® rentals
Found in neighborhoods like Riverwood Plantation and Bartram Trail
High competition due to lifestyle + location
Luxury (Above $600,000)
Strong interest from out-of-town buyers
Found in Jones Creek and The Reserve at Riverwood
Premium rental rates during Masters® week
What Most Buyers Don’t Realize
The Masters® isn’t just about renting your house for one week.
It affects:
Buyer perception
Long-term appreciation
Market stability
Even if you never rent your home, you still benefit from the demand it creates.
Does This Matter for Ft. Gordon Buyers?
Yes… indirectly.
If you’re stationed at Ft. Gordon and buying in Evans or Martinez:
You benefit from strong resale demand
You have optional rental income potential later
You’re buying in one of the most stable parts of the market
So… Is It Worth Prioritizing Location Near the Masters®?
For most buyers, yes.
Being in:
Evans or
Martinez
means you’re close enough to benefit from:
Rental opportunities
Strong demand
Long-term value
Without sacrificing everyday lifestyle.
Final Thoughts
Columbia County’s proximity to the Masters® is one of the biggest hidden drivers of the local real estate market.
It’s not the only reason people move here…
But it’s a major reason values stay strong.
Have More Questions?
Have more questions about real estate in Evans, GA? Contact Sherry Sanders, your local expert at 1-706-877-7005 or visit https://sherrysandersrealtor.com/.
